back to projects

YEAR

2018-Present

DELIVERABLES

Branding
Merchandise
Private Label
eCommerce
VLP
Segmentation
Marketing
Social Media
Fulfillment
Photography

TEAM

Touchstone
SidFactor
Warroad

Designed & Tested by the best players in the world.

Warroad is a hockey company, renowned for its uncompromising focus on player performance, safety and recovery. Warroad began in 2018, when founder TJ Oshie started lending insider knowledge about what NHL players truly need to play at the highest level. In partnering with brand creators and product experts, Warroad instantly had a wealth of experience in technical product and hockey knowledge.

warroad logos
TJ Oshie putting on TILO gear

Obessesion
with quality

Our obsession with quality comes from our belief that technical hockey apparel deserves progressive design ideals, technical materials and modern constructions. Cut Resistant. Anti-Bacteria. Moisture control. Fast dry. Ultra-lightweight. Durable. If a garment isn’t right for hockey it doesn’t exist.

The team behind Warroad is a multidisciplinary team of experts that love hockey. They are laser focused on altering the perception of hockey apparel.

Warroad collage

Born in Warroad.

"Warroad Minnesota brought out my true love for the game of hockey. With the daily access to ice, the competitiveness the players brought out in each other, and the passion for the game. I gained all of this from Warroad.”

TJ Oshie signature
Warroad hat tech packs
warraod shop pages
warroad mobile site
warroad catalog

Design Elements & Typography.

BRAND MARKS

warroad logos

HEADLINE - PROHIBITION

warroad original hockey co.

 

Prohibition font

BODY - POPPINS

Warroad Original Hockey Co. is rooted in elite hockey and the training, traveling, and recovery of the world’s best players. Warroad Hockey combines modern technical performance with the strong traditions of the game with a modern hockey vibe that looks and fits great. Their debut Warroad collection gets you to and from the rink; the long bus rides, the airports…the hockey journey filled with adversity and celebration…everything for the warriors road.