Understanding Brands

We are experts at discovering ways to connect with the hearts and minds of consumers. Here is how we do it:

It’s time to move beyond logo slapping and into brand experiences.

Opportunities to add dimensions to brands only exist in the space directly connected to the brand, its Habitat. This is Touchstone’s sweet spot, and we get here only through Bottom-up Engagement and studying the insights of brand stakeholders, fans, opponents, and outliers.

Without this approach, our competition sits outside the ecosystem in Outer Space. Brands cannot thrive in outer space, and attempts to connect with consumers with simple logo slapping will not be heard.

Consumers are in-tune with these personalities and make brand decisions based on them without even realizing it. Our Brand Archetyping exercises determine what's right for the brand, what’s going to resonate with the brand’s consumers, and where a brand has the right to play and win.

Archetypes influence a brand’s personality, where it can play
and where it can win.