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Volley for the Cure Ohio

 

The Landscape:

The Challenge:

Our Solution:

The Result:

Volley for the Cure Ohio wanted to create more revenue for Susan G. Komen for the Cure, while controlling the brand mark execution of Volley for the Cure throughout Ohio. With participation from many schools in Ohio, Volley for the Cure lacked an efficient way to facilitate product production, manage brand execution, and receive royalties back. Each school was utilizing a local provider and instructing each local provider to pay royalties back to Volley/Komen, which wasn't always successful. Touchstone spent time with Volley for the Cure Ohio and Komen to understand the challenges facing each school. Touchstone created a complete end-to-end online solution that provided each school with a portal to access all program information, and the ability to order all event-based uniforms and merchandise. Touchstone's solution efficiently delivered product to each school, on time, while controlling the brand marks of Volley for the Cure. Touchstone's solution delivered brand mark which brought consistent recognition to Volley for the Cure Ohio and Komen. In addition, Touchstone increased royalties to Komen from $4,500 annually to over $50,000 annually.
 

 

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