Fisker Automotive Touchstone

The Landscape:	The Challenge:	Our Solution:	The Result:
Fisker Automotive is a California-based car company that is turning American ingenuity and innovation into American jobs. They are combining innovative technology and dedication to uncompromised design and performance to help re-invent the United States automobile industry. They are doing this by giving consumers around the world a new American car option that is bold, beautiful, smart, and environmentally friendly.	Fisker is an automotive innovator. Bold, beautiful, smart, and environmentally friendly. The challenge is: how does an automobile brand create a lifestyle collection that embodies all the same core principles, all with the ability to stay focused on making cars, not lifestyle collections.	Touchstone studied the automotive landscape, consumer trends and attitudes, and the core principles of Fisker. From there, Touchstone developed a comprehensive lifestyle collection that allows followers of Fisker, American-made and environmental enthusiasts, and Fisker owners to participate in the lifestyle of Fisker.	Touchstone created a complete lifestyle collection that created and inspired fanaticism around the Fisker brand. It allowed for owners to access an exclusive collection for owners only. It allowed Fisker followers to illustrate their following and what it stands for. The collection can be acquired at your local Fisker dealership, or (coming soon) online at Fisker.com.