Dr. Pepper
The Landscape: |
The Challenge: |
Our Solution: |
The Result: |
| Dr. Pepper Snapple Group (DPSG), like all other beverage companies, extends and amplifies their brand through merchandise collections distributed through its dealer-distribution base. | Each year, DPSG provides product collections to its distributor network. The products are typically the yearly updates on the same or similar product collection. Touchstone engaged DPSG to show them something totally different. | Touchstone approached DPSG with a promotion to change the participation with product and allow the consumer to co-create a product specific to their taste, style, and personality. Touchstone brought its DesignLab technology interface to allow users to create their own custom fashion top. | The results were incredible. The DesignLab allowed consumers to create a fashion top that spoke to their style, taste, and interest. The success of this program spoke directly to the essence of the Dr. Pepper brand, spawning their consumer-based campaign. |
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