4FRNT

The Landscape:	The Challenge:	Our Solution:	The Result:
4FRNT is a youth-oriented freeride ski brand, owned and operated by a core group of experienced athletes. These athletes are driven to propel the emerging state of freeride skiing. The 4FRNT brand remains committed to its mission: producing the highest quality products, utilizing only the richest raw materials, designed by true professionals.	As a leading edge freeski company, 4FRNT needed a partner to produce a lifestyle apparel collection that would illustrate the DNA and spirit of their brand in the products. A big challenge was to produce in quantities that are limited collection, but also allow 4FRNT to stay focused on ski equipment - not apparel and accessory inventory.	Touchstone's design team worked with 4FRNT designers to create a collection of products that complemented the lifestyle of 4FRNT. The design elements included fabrics, cut, fit, style, and finishes, all to incorporate the look that is truly 4FRNT. Touchstone was able to produce product in quantities of as little as 300 units per style, which allowed 4FRNT to stay focused on their core business: freeride ski equipment.	Spot on. Selling through every style, the product had enough scarcity, as a limited collection, that it was "snatched up" quickly. On time delivery of replenishments allowed 4FRNT to expand sales in apparel and accessories within the same season, providing an additional revenue stream and presence marketing of the brand.