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Trailer Mash 05-18-12
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- 18 May 2012
The trailer for Battleship—or "Rihanna Movie," as YouTube helpfully co-titles it—is the event horizon of the black hole of super-vacuity that exists within the black hole of stupidity that most movie trailers already inhabit. Watching it is like spectating Buzkashi,[…]
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Nascar, Twitter Turn Hashtags Into Pit Stops
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- 18 May 2012
The hashtag’s basic function is to serve as a content filter on Twitter. While useful, hashtags can also be uninspired. So Twitter is converting the hashtag into a content destination in its own right through a unique partnership with Nascar[…]
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Adult Swim Brings Funk, T.I. Brings Noise
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- 18 May 2012
Adult Swim typically throws the best party of the upfront season, as much for the decor as for the entertainment. This year at the Hammerstein Ballroom, the top-ten primetime network brought in southern rapper T.I., who played a full two-hour[…]
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Finalists Await Decision in Southwest Review
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- 18 May 2012
Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts of the University of Phoenix, American Eagle Outfitters and[…]
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Facebook Shares Rise, Fall, Rise, but End Up Where They Started
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- 18 May 2012
Mark Zuckerberg started today a rich man. Then he rang the Nasdaq opening bell from Facebook's Menlo Park, Calif., headquarters and two hours later his company made its stock market debut at $38, immediately surging to $42.05 per share before[…]
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Provocative 'Time' and 'Newsweek' Covers Are Newsstand Hits
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- 18 May 2012
Shock still sells, especially on the newsstand. According to MagNet’s industry insights, Time’s provocative “Are You Mom Enough?” issue—featuring a mother breastfeeding her 3-year-old boy—and Newsweek’s “The First Gay President,” showing President Obama wearing a rainbow halo, were massive hits[…]
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USA Gets Positive
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- 18 May 2012
USA bats cleanup during upfront week, and while it's not necessarily the most desirable position in the lineup, the top-tier network makes the most of it. "This event will remain executive-free!" announced Suits star Patrick J. Adams. The network's new Sigourney Weaver/Ciaran[…]
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Perky 'Trudy' Drives True Lemon Push
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- 18 May 2012
A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players like Crystal Light. Dressed in a bright yellow T-shirt and[…]
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Question
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- 1 May 2012
A Distributor Asks: A much larger competitor contacted our list of sales reps to recruit them to sell for their distributorship. We currently list our reps on our website and assume this is where they found our reps’ information. We, of course,[…]
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New Member Spotlight
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- 27 Apr 2012
Mad Hatter Promotions, Ltd. Richard Tidd, Owner PPAI# 256397 UPIC: madhattr 1. How did your company get its start? One day, a guy I knew asked me to help him sell t-shirts. I gave him $3,000. A year later, when[…]
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People News
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- 27 Apr 2012
Business Services DistributorCentral (UPIC: DC)—Jason Nokes, promoted to president and COO; David Shultz, vice president of operations; Tiffany Tarr, vice president of sales Distributors Boundless Network (UPIC: Bound784)—Sarah Philips promoted to supplier relations manager Club Colors (UPIC: CLUBCO)—Jason Abrahams, marketing[…]
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Datebook
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- 27 Apr 2012
May 1, 3 Southern Showcase LDK Marketing Denver, Colorado; Albuquerque, New Mexico www.ldkmarketing.com/Southern_Showcase.htm May 1-4 SAGE Seminar Series SAGE Quick Technologies, Inc. Richmond, Virginia; Raleigh and Charlotte, North Carolina; Greenville, South Carolina May 4-5 ISS Columbus Imprinted Sportswear Shows Columbus,[…]
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GCPPA And PPAFlorida’s Efforts Pay Off; Florida Amends Law Limiting Promotional Products Use In Healthcare
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- 27 Apr 2012
Through the diligent efforts of the Gold Coast Promotional Products Association (GCPPA), the Promotional Products Association of Florida (PPAFlorida) and industry professionals, on Friday, March 9, 2012, the Florida legislature passed a bill correcting a 2008 home healthcare law’s overly[…]
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PPAI’s New And All-Digital 2012 Navigator Is Now Available
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- 27 Apr 2012
The 2012 Navigator, PPAI’s comprehensive buyer’s guide to promotional products and services, is now available. The new, digital-only publication offers a virtual flip catalog that will give Association members new search, print and download capabilities. Users can print the particular[…]
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PPAI’s Lucie Fralicks Promoted To Advertising Sales Manager
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- 27 Apr 2012
PPAI has promoted Lucie Fralicks to fill the advertising sales manager position in the Association’s Business Development department. Fralicks has been with PPAI since 2008, previously on the Expo sales staff, working with suppliers to create successful marketing plans. In[…]
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PPAI Recognized As The Oldest Organization Doing Business In Irving, Texas
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- 27 Apr 2012
PPAI President and CEO Paul Bellantone, CAE, (second left) at the Irving Heritage Society reception with (from left) Congressman Joe Barton, State Representative Linda Harper-Brown and Irving Mayor Pro Tem Rick Stopfer. At a reception on March 13, PPAI was[…]
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PPAI Executive Vice President Bob McLean Travels To Mexico City For AMPPRO’s Annual Tradeshow
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- 27 Apr 2012
PPAI’s Bob McLean (second from right) participates in the ribbon cutting that kicked off AMPPRO’s Expo. On February 28, PPAI’s executive vice president, Bob McLean, traveled to Mexico City for Mexico’s premiere promotional products event, La Expo de los Promocionales,[…]
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PPAI’s Bellantone And Meyer Visit Northern California
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- 27 Apr 2012
Paul Bellantone, CAE, (right) speaking with Nancy Hoffman of Geiger at the Town Hall meeting hosted by PMANC. Since his move to the president and CEO’s office last summer, Paul Bellantone, CAE, has regularly visited with the regional associations and[…]
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Tune up Your Experiential Marketing for 2012
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- 1 Mar 2012
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A Cracker Sandwich Builds Sales One Local Market at a Time
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- 27 Feb 2012
The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets. The idea is to encourage trial and build brand awareness.
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Tips to Launch Successful Mobile Promotions
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- 23 Feb 2012
Smartphones will become a quintessential part of everyday living—transforming into your credit card, GPS, blogging platform and more. This emerging medium instantly becomes a viable channel for launching promotions. However, navigating this quickly evolving mobile marketing landscape can be tricky.[…]
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Four Tips for Structuring Employee Incentive Programs
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- 21 Feb 2012
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January’s Greatest Hits
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- 20 Feb 2012
January’s Greatest Hits Snowed under in January? Now’s a good time to catch up on the Top 10 most widely read articles from January 2012.
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Nestlé Reassigns Coffee-Mate, Looks at New Agency for Nesquik
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Nestlé is finding new agency partners for the brands that are leaving McCann Erickson in Los Angeles. The Swiss global marketer is assigning U.S. marketing duties for Coffee-Mate to roster shop Publicis and is considering that firm along with Ogilvy[…]
